Vampires Are Not Supposed to Sparkle
Last evening, a friend of mine initiated a Facebook thread about not going to see New Moon (the second Twilight movie) at midnight.
I inadvertently hijacked the thread when I commented that vampires aren't supposed to sparkle, and that got me thinking about different literary and theatrical versions of vampires.
In light of that, I thought I'd put together a list (admittedly incomplete) of literary and film vampires, with a few comments about what makes them stand out in my mind. I don't intend for this to be exhaustive - it's based on works that I'm personally familiar with, and in many instances I'm working from the memory of things I read or watched many years ago.
I'm not going to go too far down the path of vampire mythology - there are far too many to do that in the space of one post, and in any case the typical American vampire archetype goes back to Bram Stoker's 1897 novel, Dracula.1 (The link will take you to Project Gutenberg's page for Dracula.)
Literary Vampires
Dracula, in Stoker's novel, is portrayed as a proud nobleman. He's well aware of his power and influence, and isn't slow to use either. His characterization in the novel also represents a counterpoint to repressive Victorian-era sexuality, although it's not presented anywhere near as explicitly as it would be if the book were written today. Dracula could create new vampires from his victims, but that was a fairly rare occurence.
Prior to Stoker, one of the foundational literary vampires was Lord Ruthven, in John William Polidori's 1819 short story, The Vampyre. (Again, the link goes to Project Gutenberg.) Rutheven, too, was a nobleman, and like Dracula, The Vampyre has quite a bit of sexual subtext.
Stephen King's 'Salem's Lot, written in 1975, is in many ways a reimagining of Dracula set in a small New England town. Kurt Barlow, the vampire, is powerful and arrogant, much like Dracula. 'Salem's Lot is the first book I can recall where every victim of a vampire was turned into a vampire - by the climax of the book, the entire town had been turned.
In 1976, Anne Rice started her Vampire Chronicles series with Interview With the Vampire. Rice introduced angst to the literary vampire, and made the vampire characters (mainly Lestat) the focus of the books rather than simply the villains.2
Brian Lumley's Necroscope series, which started in 1992, took a science-fiction turn with vampire Thibor Ferenczy and his descendants. Necroscope-world vampires (or wamphyri) were virtually indestructible extra-dimensional parasitic creatures that infect their hosts. This series got more and more convoluted as it went on, and vampires (as a category) gained or lost powers almost at random depending on the needs of the story, and by the time I quit reading at around the fifth book or so, the series had lost just about every shred of internal continuity or coherence.
The Southern Vampire Mysteries, by Charlaine Harris, started in 2001 with the publication of Dead Until Dark. Harris' vampires have recently made themselves known to the world at large following the development of a synthetic blood substitue. Vampires are revealed to have a complex social/political structure that has developed over thousands of years of hiding from humanity. Initially, Harris used her vampires as a metaphor for social acceptance of marginalized groups, but as she introduces more supernatural societies in later books, she seems to have shifted focus somewhat.3
Stephenie Meyer's Twilight series, based on what I've heard, ratchets the angst way up and introduces sparkles to vampires. I don't have any plans to read these books. My observation is that they're insanely popular among teenage girls.
Film (and TV) Vampires
The movie and TV worlds are replete with vampires. Many of these are of literary origin, but at least as many exist only on-screen.

Count Orlock
The vampire in the 1922 silent film Nosferatu: eine Symphonie des Grauens, directed by F.W. Murnau is an unauthorized adaptation of Dracula. Max Schreck played Count Orlock, the bald, rat-like vampire. Orlock is basically a bringer of pestilence and death, and is destroyed by the rising sun at the end of the film. Orlock was played by Klaus Kinski in Werner Herzog's 1979 remake of the film, and in E.E. Merhige's Shadow of the Vampire, Willem Dafoe played Max Schreck playing Count Orlock in the 1922 film, the catch being that Schreck was really a vampire. Got that?
Clockwise from top left: Lugosi (1931), Lee (1958), Oldman (1992), Langella (1979)
The 1931 version of Dracula, directed by Tod Browning and starring Bela Lugosi as the titular vampire, remains (in my mind) as the exemplar of old-school vampire films. Lugosi had played the role on stage, and brought basically the same characterization to the film. England's Hammer Films remade Dracula in 1958 with Christopher Lee in the role. A 1979 remake starred Frank Langella as the Count, and in 1992 Gary Oldman turned in an excellent interpretation.

Kurt Barlow from 'Salem's Lot (1979)
1979 saw King's 'Salem's Lot appear as a TV miniseries starring David Soul (from Starsky and Hutch) and James Mason. Barlow has been reinterpretted as an Orlock-esque monster (portrayed by Reggie Nalder), and is presented more for his shock value. ('Salem's Lot was remade in 2004, and was somewhat more true to the book's interpretation of Barlow.)
The 1980's saw some unusual twists on the vampire. David Bowie, Susan Sarandon, and Catherine Deneuve starred in The Hunger (1983), a stylish film that tried to add some depth to the vampire characters. (In my opinion it was more style than substance.) In 1985, Tobe Hooper directed Mathilda May in Lifeforce. This film could best be summarized as "sexy naked space vampire runs amok."
Vampires met music videos in 1987 with Joel Schumacher's The Lost Boys, starring a pre-24 Kiefer Sutherland and a bunch of late-80's stars that haven't done a whole lot recently. This film firmly established the concept of a nest of vampires that hang around (hah!) together for companionship and support, and in so doing introduced some sympathetic aspects to vampires that usually didn't show up in movies.4

Angel and Spike from Buffy the Vampire Slayer (TV)
The 1990s gave us the first appearance of Buffy the Vampire Slayer in 1992, starring Kristi Swanson as Buffy and Rutger Hauer as the head vampire, Lothos. This film played the concept mostly for laughs, and is mostly forgettable. Buffy didn't really come into her own until the TV series of the same name kicked off in 1997 with Sarah Michelle Gellar in the title role. The series was much truer to creator Joss Whedon's vision, and allowed Buffy's trials and tribulations to stand in for the challenges of growing up and dealing with life. It also introduced us to two of the more interesting vampires to-date: Angel (as played by David Boreanaz, now on Bones) and Spike (played by James Marsters). The detailed development of the interconnected back-stories of these two gave them much more character depth than most vampires, and the complex relationships with the other characters on the show (and later on Angel's spin-off series) have influenced subsequent characterizations of vampires on film.
1992 also gave us Innocent Blood, directed by John Landis and featuring Anne Parillaud as the vampire Marie. Innocent Blood is, in my opinion, a forgotten little gem of vampire cinema. It doesn't really add anything new to the genre, but it does feature Don Rickles as a blood sucking lawyer (hah!).
1998 marked the big-screen debut of the Marvel Comics character Blade, the half-human, half-vampire anti-hero. Wesley Snipes did a respectable job bringing Blade to life, although the sequels didn't hold up as well. Blade signalled the start of the transition of vampires from horror characters to action characters. Also released in 1998 was John Carpenter's Vampires. Thomas Ian Griffith played Valek, the original vampire created by the Catholic church in an exorcism gone awry. (The church creating vampires was the main new element here). The film is most memorable for James Woods' over-the-top characterization of Vatican-backed vampire hunter Jack Crow.
Moving into the 2000's, we've seen vampires reimagined as sexy, vinyl-clad gunslingers such as Kate Beckinsale's Selene in the Underworld series, or as Victorian superheroes (Peta Wilson's Mina Harker in 2003's League of Extraordinary Gentlemen).5
This brings us up more or less to today. In 2008, HBO began adapting Charlaine Harris' books into the series True Blood. The series is enough of a departure from the continuity of the books that it deserves to be considered separately. The tension between prejudice and acceptance is much more visible in the HBO series than in the books, in my opinion. The show has also featured some interesting contrasts between the behavior of the vampires (the monsters) and that of the humans, demonstrating that morality in many cases depends on your perspective.
And then, just to be complete, we have Twilight and New Moon, wherein vampires sparkle and teenage girls swoon.
Jay
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1And even then there are some differences. Most people either forget or don't realize that in Stoker's book, vampires could walk in the sunlight without bursting into flames. They were weaker, but still formidable. And they didn't sparkle.
2ObDisclosure - I tried to read Rice's books. I really did. I just couldn't get into them. If anyone who has read them would like to add any elaboration on them, feel free.
3The biggest complaint I have about Harris' books is that she throws way too much sex into them. I have absolutely no objection to sex in books or movies so long as it serves to advance the stories, but the vast majority of the sex in The Southern Vampire Mysteries doesn't need to be there. Pre-teens and younger teenagers could get a lot out of the social acceptance themes present in these books (particularly the earlier ones), but the graphic sex knocks them right out of consideration.
4The Lost Boys is one of those films that I still can't decide if I like or not. The concept isn't bad, but the comedic elements of the film don't sit well with me.
5The League of Extraordinary Gentlemen was a loud mess of a film. Alan Moore's original comic book is vastly better.